When talking about chatbots, people often ask “how do chatbots qualify leads?” Chatbots are becoming more and more popular these days and can be used for a variety of purposes, but let’s step back a moment and ask, what exactly is a chatbot? Is it just another way to send automated messages to customers? Or does it actually help businesses in the sales process?
No matter what your definition is, it’s clear that chatbots are here to stay, and the best way to ensure that you’re benefiting from the technology is to take the time to understand what it does, and how it can benefit your business.
Chatbots are in many ways a lot like live chat. They try to strike a conversation and provide answers to a person who is interacting with it in hopes they will help that person answer their questions and use their service or purchase their products. If a person asks certain questions or answers in a certain way, it can be deduced that they are interested in your product or service and be then placed into a funnel to further persuade them to complete an order with you.
Using a chatbot, you can program it in a certain fashion to help gain information which then pushes this to a real person to sell that product or service. For example, a chatbot can ask for a name, email and phone number and then start to qualify the person by asking a defined set of questions.
How a chatbot qualifies a lead
Let’s put this in a bit more perspective. If we have a real estate chatbot on our website, we may program it to start out asking for their name and then asking questions like if the person is looking to buy or sell their house. Then, the next questions are based on that answer. If the person states they are looking to buy a home, the bot will ask questions pertaining to how many bedrooms, baths and what their budget is among a list of other questions. Once this chat is complete, the chatbot will then email the real estate company this information so they can follow up with the person looking to buy.
This is just one way a chatbot can be used. No matter what type of chatbot you create, it must have a way to pass on the information it receives to the human who needs it, and it has to do so in a way that makes sense to that human. If it can’t, then the chance of the chatbot getting used is pretty low.
If you follow common industry practices (e.g., qualifying the lead), it doesn’t make much sense for a chatbot to provide input into the text field when a person is submitting their contact information. A chatbot should only be doing the following things: Providing a definition of the lead Briefing the lead on the product and services Answer questions, one at a time Provide a customer satisfaction survey And, depending on the context, provide basic step-by-step instructions. The presence of the initial header, the integration of the chatbot into an existing sales channel, and the follow-up is typically all that’s required to pass the lead along. The amount of effort required to qualify the lead isn’t nearly enough to warrant or justify a chatbot as an intermediary.
How Chatbots understand the target audience better
As it turns out, when interacting with a chatbot, the user is choosing to use it as the preferred channel for communication. Whether the user identifies a desire to speak with a human being or a chatbot, the human will be automatically redirected to the chatbot to determine whether this response needs to be a request, a suggestion, or an action, based on the feedback received. As a result, the chatbot is very good at providing exactly the information a human needs to evaluate a lead, take actions based on that information, and keep the conversation going.
How Chatbots Segment your customers
This is where the process of identifying which languages your customers communicate in is important. The best way to do this is to install a customer relationship management (CRM) system. This will then record all of the data and interactions you have with your customers. By mapping this data, you will be able to figure out which languages your customers are most fluent in. From this, you will be able to tell which languages you should focus on when building chatbots for your business. To be successful at segmenting your customers’ voice of customers, you need to ask specific questions. For example, if you’re a property management business, you could ask: Which demographic segment of the audience responds best to the use of automated assistants?
Auto qualify leads with chatbots
In a chatbot-driven world, it makes sense that lead qualification is done through chatbots. At this point, you might be wondering what it takes to automatically qualify leads when you run a chatbot. The easiest way to do this is to create a bot to deal with common requests. When creating your bot, you should build it in a way that it works similarly to the most common customer service requests.
Replace forms with lead generation bots
Lead generation bots, also known as predictive lead scoring, match consumers to what products they’re most likely to buy. You can build your own custom chatbot that applies your sales process to get those leads in the right channel. Why aren’t chatbots more popular? For one thing, traditional forms and drip email campaigns are built to solve different problems.
Forms might help you collect information from customers to help you start the drip campaign. While drip emails can help you gather leads, the emails themselves don’t contain a sales process.
What chatbots do have going for them, though, is the low cost of operation and the ability to add a drip within the chatbot itself.
Schedule appointments 24×7 with lead bots
What if you could go to a bot when you want to schedule an appointment, make an appointment, and your bot has your appointment ready to go? You would have a chat with a bot about it, and the bot would automatically set up the date, time, and location for the meeting without you needing to do any of the scheduling yourself. If you don’t know if it will be working that day, the bot will find a way to assure you that the bot will be working when you make the appointment. The number of bots that are becoming available all over the internet have caused some to raise concerns about bots being able to qualify leads. As it turns out, however, not every bot qualifies leads, but many do qualify leads, and some do so very effectively.
Educate your audience with chatbots
To educate your audience on the topics, decisions and examples they will encounter, design the message to work well across multiple platforms, systems and devices. Once a message or discussion gets started, chatbots can easily reference external information (the web, wikis, etc.) to keep the conversation going. Remember: this isn’t the chatbot’s fault Chatbots are just tools — they are neither good nor bad by themselves, but they will likely be bad with poor input. Many popular chatbots are far from perfect in their ability to deliver tangible results. A sales chatbot, for example, is unlikely to always be 100 percent accurate when its data is pulled from random websites and chosen in the most random way possible.
Use live chat handover for complex sales conversations
This is very common. When salespeople make a complex sales call, someone has to facilitate the call by stepping in and turning over the conversation to someone else who can get the final answer. This is where live chat handover plays an important role. This is where your live chat product can help as a last-stage entry point for the next part of the call. You can see a live demo of live chat handover in action on Facebook. Live chat handover, by contrast, avoids a lot of possible misunderstanding as it provides the live chat agent the final answer to the request, as opposed to some salesperson responding. use chatbots for management There are other applications for chatbots that are less immediately obvious.
Build strong customer relationships
The AI training technology solutions market is estimated to be worth $5 billion by 2020. If companies make the conscious effort to build strong relationships with their customers, then they will naturally have the chatbot chat. However, if there’s one thing a good CRM and sales automation solution will provide, it’s a means to understand your current customer’s goals, needs, desires, pain points, and potential objections to your solution. If you use this information to build stronger relationships, then people will naturally be curious and approach you on their own and become brand loyal. That’s when you can use your chatbot to assist the customer. If they’re already interested in your solution, you can use the chatbot to refine that interest.
Engage visitors who intend to bounce
The best way to get some of your leads to stick around and convert into customers is to ask for a result from them, right? Unfortunately, chatbots are not nearly as advanced as the developers who wrote them expect them to be, and many times, it’s a breeze to trigger a sale. Chatbots are excellent at one-off questions, but they’re not great at converting a person who visits your site into a customer. The quickest way to get a bounce-back visitor is to use the aforementioned tactics. This works only if you use it correctly. This is one reason why using chatbots is a huge mistake. You’re setting your visitors up for failure. Prepare your visitors for conversion by showing them exactly what to do after they land on your site.
Another great thing about chatbots is you don’t need an IT team to build a chatbot. You can get your chatbot in a few ways.
- You can find the right chatbot platform for you, purchase an account, and learn how to build a chatbot. This process takes time to learn the platform and how to build a chatot correctly so you can receive the highest conversions from that bot.
- Use a template from the platform of your choice. Using a template helps speed the process of building your chatbot, but still requires a great deal of time to learn the platform so you can edit the bot to meet your business needs.
- Get a chatbot built for your business. This way, you can save a lot of time and do not need to learn the platform or can learn at your leisure. Using a chatbot building service like Innovative Chatbots, you can get the right type of bot created for you with the right language to help conversions and / or leads.
No matter which option you choose, you need to make sure the bot speaks to your customers in a way that helps them and you.
How Much Does It Cost To Build A Chatbot?
So now that you know all about chatbots and how chatbots qualify leads, you may be wondering how much does it cost to build a chatbot?
Prices for a chatbot can vary depending on your needs. For more detailed information on the cost of chatbots, please check out our article: How Much Does It Cost To Build A Chatbot.
To wrap things up, chatbots can be a very useful tool in qualifying leads. They can gather the proper information from the person who is interacting with it, qualify the information by passing only the information when certain steps are given and helping automate the process to cut costs.
If you would like to learn more about how we can build you the perfect chatbot for your business, don’t hesitate to contact us to see how we can help.